Graph neural networks (GNN) based collaborative filtering (CF) has attracted increasing attention in e-commerce and financial marketing platforms. However, there still lack efforts to evaluate the robustness of such CF systems in deployment. Fundamentally different from existing attacks, this work revisits the item promotion task and reformulates it from a targeted topological attack perspective for the first time. Specifically, we first develop a targeted attack formulation to maximally increase a target item's popularity. We then leverage gradient-based optimizations to find a solution. However, we observe the gradient estimates often appear noisy due to the discrete nature of a graph, which leads to a degradation of attack ability. To resolve noisy gradient effects, we then propose a masked attack objective that can remarkably enhance the topological attack ability. Furthermore, we design a computationally efficient approach to the proposed attack, thus making it feasible to evaluate large-large CF systems. Experiments on two real-world datasets show the effectiveness of our attack in analyzing the robustness of GNN-based CF more practically.

Revisiting Item Promotion in GNN-based Collaborative Filtering: A Masked Targeted Topological Attack Perspective

Posters & Demos IV

poster

The purpose of the AAAI conference series is to promote research in Artificial Intelligence (AI) and foster scientific exchange between researchers, practitioners, scientists, students, and engineers across the entirety of AI and its affiliated disciplines. AAAI-23 is the Thirty-Seventh AAAI Conference on Artificial Intelligence. The theme of this conference is to create collaborative bridges within and beyond AI. Like previous AAAI conferences, AAAI-23 will feature technical paper presentations, special tracks, invited speakers, workshops, tutorials, poster sessions, senior member presentations, competitions, and exhibit programs, and two new activities: a Bridge Program and a Lab Program. Many of these activities are tailored to the theme of bridges and all are selected according to the highest standards, with additional programs for students and young researchers. 
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AAAI 2023

The purpose of the AAAI conference series is to promote research in Artificial Intelligence (AI) and foster scientific exchange between researchers, practitioners, scientists, students, and engineers across the entirety of AI and its affiliated disciplines.

Yongwei Wang

1

SHORT BIO

Presentations

Revisiting Item Promotion in GNN-based Collaborative Filtering: A Masked Targeted Topological Attack Perspective