United States

This paper focuses on automatically generating the text of an ad, and the goal is that the generated text can capture user interest for achieving higher click-through rate (CTR). We propose CREATER, a CTR-driven advertising text generation approach, to generate ad texts based on high-quality user reviews. To incorporate CTR objective, our model learns from online A/B test data with contrastive learning, which encourages the model to generate ad texts that obtain higher CTR. To alleviate the low-resource issue, we design a customized self-supervised objective reducing the gap between pre-training and fine-tuning. Experiments on industrial datasets show that CREATER significantly outperforms current approaches. It has been deployed online in a leading advertising platform and brings uplift on core online metrics.

NAACL 2022

CREATER: CTR-driven Advertising Text Generation with Controlled Pre-Training and Contrastive Fine-Tuning

ctr objective

advertising text generation

pretraining

## Welcome to NAACL 2022!
The Annual Meeting of the North American Chapter of the Association for Computational Linguistics (NAACL) is taking place July 10-15, 2022 as a hybrid event, in Seattle, WA and online. We are happy to welcome all of you to conference! 
 
The main conference program features oral presentations, in-person and virtual posters and demo sessions, a plenary session for our best paper presentations and awards, keynote presentations, a plenary panel on the place of linguistics and symbolic structures in NLP, and an Industrial Track panel on Careers in NLP.
 
Posters (including Findings of NAACL 2022) and demos are grouped by areas for both the in-person and the virtual sessions. For the virtual component, the talks will be on Zoom and the posters and the demos will be in GatherTown. The Student Research Workshop and will have an oral session and a poster session.
 
The program also features 6 Tutorials and 26 Workshops.
 
 We wish you a wonderful conference!
 
[The NAACL 2022 Organizing Committee](https://2022.naacl.org/committees/organization/)

2022 Annual Conference of the North American Chapter of the Association for Computational Linguistics

technical paper

Recent explorations of large-scale pre-trained language models (PLMs) have revealed the power of PLMs with huge amounts of parameters, setting off a wave of training ever-larger PLMs. However, it requires tremendous computational resources to train a large-scale PLM, which may be practically unaffordable. In addition, existing large-scale PLMs are mainly trained from scratch individually, ignoring that many well-trained PLMs are available. To this end, we explore the question how could existing PLMs benefit training large-scale PLMs in future. Specifically, we introduce a pre-training framework named “knowledge inheritance” (KI) and explore how could knowledge distillation serve as auxiliary supervision during pre-training to efficiently learn larger PLMs. Experimental results demonstrate the superiority of KI in training efficiency. We also conduct empirical analyses to explore the effects of teacher PLMs’ pre-training settings, including model architecture, pre-training data, etc. Finally, we show that KI could be applied to domain adaptation and knowledge transfer.

Knowledge Inheritance for Pre-trained Language Models

We describe Verse by Verse, our experiment in augmenting the creative process of writing poetry with an AI. We have created a group of AI poets, styled after various American classic poets, that are able to offer as suggestions generated lines of verse while a user is composing a poem. In this paper, we describe the underlying system to offer these suggestions. This includes a generative model, which is tasked with generating a large corpus of lines of verse offline and which are then stored in an index, and a dual-encoder model that is tasked with recommending the next possible set of verses from our index given the previous line of verse.

Augmenting Poetry Composition with Verse by Verse

Large-scale conversational assistants such as Cortana, Alexa, Google Assistant and Siri process requests through a series of modules for wake word detection, speech recognition, language understanding and response generation. An error in one of these modules can cascade through the system. Given the large traffic volumes in these assistants, it is infeasible to manually analyze the data, identify requests with processing errors and isolate the source of error. We present a machine learning system to address this challenge. First, we embed the incoming request and context, such as system response and subsequent turns, using pre-trained transformer models. Then, we combine these embeddings with encodings of additional metadata features (such as confidence scores from different modules in the online system) using a "mixing-encoder" to output the failure point predictions. Our system obtains 92.2% of human performance on this task while scaling to analyze the entire traffic in 8 different languages of a large-scale conversational assistant. We present detailed ablation studies analyzing the impact of different modeling choices.

FPI: Failure Point Isolation in Large-scale Conversational Assistants

We introduce ReFinED, an efficient end-to-end entity linking model which uses fine-grained entity types and entity descriptions to perform linking. The model performs mention detection, fine-grained entity typing, and entity disambiguation for all mentions within a document in a single forward pass, making it more than 60 times faster than competitive existing approaches. ReFinED also surpasses state-of- the-art performance on standard entity linking datasets by an average of 3.7 F1. The model is capable of generalising to large-scale knowledge bases such as Wikidata (which has 15 times more entities than Wikipedia) and of zero-shot entity linking. The combination of speed, accuracy and scale makes ReFinED an effective and cost-efficient system for extracting entities from web-scale datasets, for which the model has been successfully deployed. Our code and pre-trained models are available at https://github.com/alexa/ReFinED.

ReFinED: An Efficient Zero-shot-capable Approach to End-to-End Entity Linking

Regularized Training of Nearest Neighbor Language Models

Analysing the Correlation between Lexical Ambiguity and Translation Quality in a Multimodal Setting using WordNet

Probe-Less Probing of BERT’s Layer-Wise Linguistic Knowledge with Masked Word Prediction

Explicit Use of Topicality in Dialogue Response Generation

Automating Human Evaluation of Dialogue Systems

The use of contrastive loss for representation learning has become prominent in computer vision, and it is now getting attention in Natural Language Processing (NLP). Here, we explore the idea of using a batch-softmax contrastive loss when fine-tuning large-scale pre-trained transformer models to learn better task-specific sentence embeddings for pairwise sentence scoring tasks. We introduce and study a number of variations in the calculation of the loss as well as in the overall training procedure; in particular, we find that a special data shuffling can be quite important. Our experimental results show sizable improvements on a number of datasets and pairwise sentence scoring tasks including classification, ranking, and regression. Finally, we offer detailed analysis and discussion, which should be useful for researchers aiming to explore the utility of contrastive loss in NLP.

CREATER: CTR-driven Advertising Text Generation with Controlled Pre-Training and Contrastive Fine-Tuning

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Knowledge Inheritance for Pre-trained Language Models

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Semantic Diversity in Dialogue with Natural Language Inference

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