Ireland

Online marketplaces use attribute-value pairs, such as brand, size, size type, color, etc. to help define important and relevant facts about a listing. These help buyers to curate their search results using attribute filtering and overall create a richer experience. Although their critical importance for listings’ discoverability, getting sellers to input tens of different attribute-value pairs per listing is costly and often results in missing information. This can later translate to the unnecessary removal of relevant listings from the search results when buyers are filtering by attribute values. In this paper we demonstrate using a Text-to-Text hierarchical multi-label ranking model framework to predict the most relevant attributes per listing, along with their expected values, using historic user behavioral data. This solution helps sellers by allowing them to focus on verifying information on attributes that are likely to be used by buyers, and thus, increase the expected recall for their listings. Specifically for eBay’s case we show that using this model can improve the relevancy of the attribute extraction process by 33.2% compared to the current highly-optimized production system. Apart from the empirical contribution, the highly generalized nature of the framework presented in this paper makes it relevant for many high-volume search-driven websites.

ACL 2022

Product Titles-to-Attributes As a Text-to-Text Task

text-to-text

e-commerce

deep learning

# Welcome everyone to ACL 2022!

The 60th Annual Meeting of the Association for Computational Linguistics is taking place May 22-27, 2022 as a hybrid event, in Dublin and online. We are happy to welcome all of you to this anniversary edition with an almost 50-50 in-person and virtual participation. 
The main conference program features oral presentations, in-person and virtual posters and demo sessions, a plenary session for our best paper presentations and awards, three amazing keynote events and two new initiatives of invited talks: Spotlight Talks for Young Rising Stars (STIRS) and The Next Big Idea Talks. Posters (including Findings of ACL 2022) and demos are grouped by areas for both the in-person and the virtual sessions. For the virtual component, the talks will be on Zoom and the posters and the demos will be in GatherTown. The Student Research Workshop will have an oral session and a poster session as part of Poster Session 1. The program also features eight Tutorials and 28 Workshops. 

 
We wish you a wonderful conference! 
[**The ACL 2022 Organizing Committee**](https://www.2022.aclweb.org/organisers)
 
[**Conference Handbook**](https://drive.google.com/file/d/1_BUCMfhMVrjG9E2e71aHdHeE28KSje0l/view?usp=sharing) 
[**Mini Handbook**](https://drive.google.com/file/d/1qlBKl0wzmlVF1oCeMQl3BahLd9nLP5Ce/view?usp=sharing) 
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The Association for Computational Linguistics (ACL) is the premier international scientific and professional society for people working on computational problems involving human language, a field often referred to as either computational linguistics or natural language processing (NLP). 

workshop paper

Although most studies have treated attribute value extraction (AVE) as named entity recognition, these approaches are not practical in real-world e-commerce platforms because they perform poorly, and require canonicalization of extracted values. Furthermore, since values needed for actual services is static in many attributes, extraction of new values is not always necessary. Given the above, we formalize AVE as extreme multi-label classification (XMC). A major problem in solving AVE as XMC is that the distribution between positive and negative labels for products is heavily imbalanced. To mitigate the negative impact derived from such biased distribution, we propose label masking, a simple and effective method to reduce the number of negative labels in training. We exploit attribute taxonomy designed for e-commerce platforms to determine which labels are negative for products. Experimental results using a dataset collected from a Japanese e-commerce platform demonstrate that the label masking improves micro and macro F1 scores by 3.38 and 23.20 points, respectively.

Extreme Multi-Label Classification with Label Masking for Product Attribute Value Extraction

We demonstrate that knowledge distillation can be used not only to reduce model size, but to simultaneously adapt a contextual language model to a specific domain. We use Multilingual BERT (mBERT; Devlin et al., 2019) as a starting point and follow the knowledge distillation approach of (Sahn et al., 2019) to train a smaller multilingual BERT model that is adapted to the domain at hand. We show that for in-domain tasks, the domain-specific model shows on average 2.3% improvement in F1 score, relative to a model distilled on domain-general data. Whereas much previous work with BERT has fine-tuned the encoder weights during task training, we show that the model improvements from distillation on in-domain data persist even when the encoder weights are frozen during task training, allowing a single encoder to support classifiers for multiple tasks and languages.

Domain-specific knowledge distillation yields smaller and better models for conversational commerce

Extracting attribute-value information from unstructured product descriptions continue to be of a vital importance in e-commerce applications. One of the most important product attributes is the brand which highly influences costumers' purchasing behaviour. Thus, it is crucial to accurately extract brand information dealing with the main challenge of discovering new brand names. Under the open world assumption, several approaches have adopted deep learning models to extract attribute-values using sequence tagging paradigm. However, they did not employ finer grained data representations such as character level embeddings which improve generalizability. In this paper, we introduce OpenBrand, a novel approach for discovering brand names. OpenBrand is a BiLSTM-CRF-Attention model with embeddings at different granularities. Such embeddings are learned using CNN and LSTM architectures to provide more accurate representations. We further propose a new dataset for brand value extraction, with a very challenging task on zero-shot extraction. We have tested our approach, through extensive experiments, and shown that it outperforms state-of-the-art models in brand name discovery.

OpenBrand: Open Brand Value Extraction from Product Descriptions

Noisy labels in large E-commerce product data (i.e., product items are placed into incorrect categories) is a critical issue for product categorization task because they are unavoidable, non-trivial to remove and degrade prediction performance significantly. Training a product title classification model which is robust to noisy labels in the data is very important to make product classification applications more practical. In this paper, we study the impact of instance-dependent noise to performance of product title classification by comparing our data denoising algorithm and different noise-resistance training algorithms which were designed to prevent a classifier model from over-fitting to noise. We develop a simple yet effective Deep Neural Network for product title classification to use as a base classifier. Along with recent methods of stimulating instance-dependent noise, we propose a novel noise stimulation algorithm based on product title similarity. Our experiments cover multiple datasets, various noise methods and different training solutions. Results uncover the limit of classification task when noise rate is not negligible and data distribution is highly skewed.

Robust Product Classification with Instance-Dependent Noise

The automated analysis of Terms and Conditions has gained attention in recent years, mainly due to its relevance to consumer protection. Well-structured data sets are the base for every analysis. While content extraction, in general, is a well-researched field and many open source libraries are available, our evaluation shows, that existing solutions cannot extract Terms and Conditions in sufficient quality, mainly because of their special structure. In this paper, we present an approach to extract the content and hierarchy of Terms and Conditions from German and English online shops. Our evaluation shows, that the approach outperforms the current state of the art. A python implementation of the approach is made available under an open license.

Structured Extraction of Terms and Conditions from German and English Online Shops

Product discovery is a crucial component for online shopping. However, item-to-item recommendations today do not allow users to explore changes along selected dimensions: given a query item, can a model suggest something similar but in a different color? We consider item recommendations of the comparative nature (e.g. ``something darker'') and show how CLIP-based models can support this use case in a zero-shot manner.

''Does it come in black?'' CLIP-like models are zero-shot recommenders

Many e-commerce websites provide Product-related Question Answering (PQA) platform where potential customers can ask questions related to a product, and other consumers can post an answer to that question based on their experience. Recently, there has been a growing interest in providing automated responses to product questions. In this paper, we investigate the suitability of the generative approach for PQA. We use state-of-the-art generative models proposed by Deng et al.(2020) and Lu et al.(2020) for this purpose. On closer examination, we find several drawbacks in this approach: (1) input reviews are not always utilized significantly for answer generation, (2) the performance of the models is abysmal while answering the numerical questions, (3) many of the generated answers contain phrases like ``I do not know'' which are taken from the reference answer in training data, and these answers do not convey any information to the customer. Although these approaches achieve a high ROUGE score, it does not reflect upon these shortcomings of the generated answers. We hope that our analysis will lead to more rigorous PQA approaches, and future research will focus on addressing these shortcomings in PQA.

Investigating the Generative Approach for Question Answering in E-Commerce

Item categorization (IC) is a core natural language processing (NLP) task in e-commerce. As a special text classification task, fine-tuning pre-trained models, e.g., BERT, has become a mainstream solution. To improve IC performance further, other product metadata, e.g., product images, have been used. Although multimodal IC (MIC) systems show higher performance, expanding from processing text to more resource-demanding images brings large engineering impacts and hinders the deployment of such dual-input MIC systems. In this paper, we proposed a new way of using product images to improve text-only IC model: leveraging cross-modal signals between products' titles and associated images to adapt BERT models in a self-supervised learning (SSL) way. Our experiments on the three genres in the public Amazon product dataset show that the proposed method generates improved prediction accuracy and macro-F1 values than simply using the original BERT. Moreover, the proposed method is able to keep using existing text-only IC inference implementation and shows a resource advantage than the deployment of a dual-input MIC system.

Utilizing Cross-Modal Contrastive Learning to Improve Item Categorization BERT Model

Recently, semantic search has been successfully applied to e-commerce product search and the learned semantic space(s) for query and product encoding are expected to generalize to unseen queries or products. Yet, whether generalization can conveniently emerge has not been thoroughly studied in the domain thus far. In this paper, we examine several general-domain and domain specific pretrained Roberta variants and discover that general domain fine-tuning does not help generalization, which aligns with the discovery of prior art. Proper domain-specific fine-tuning with clickstream data can lead to better model generalization, based on a bucketed analysis of a publicly available manual annotated query-product pair data.

Towards Generalizeable Semantic Product Search by Text Similarity Pre-training on Search Click Logs

The term \textit{lot} in \ecom is defined to mean an offering that contains a collection of multiple identical items for sale. In a large online marketplace, lot offerings play an important role, allowing buyers and sellers to set price levels to optimally balance supply and demand needs. In spite of their central role, \ecom platforms often struggle to identify lot offerings, since explicit lot status identification is frequently not provided by sellers. The ability to identify lot offerings plays a key role in many fundamental \ecom tasks, from matching offerings to catalog products, through ranking \ecom search results, to providing effective pricing guidance. In this work, we seek to determine the lot status (and lot size) of each offering, in order to facilitate an improved buyer experience, while reducing the friction for sellers posting new offerings. We demonstrate experimentally the ability to accurately classify offerings as lots and predict their lot size using only the offer title, by adapting state-of-the-art natural language techniques to the lot identification problem.

Product Titles-to-Attributes As a Text-to-Text Task

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Next from ACL 2022

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