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Large Language Models (LLMs) exhibit strong implicit personalization ability, yet most existing approaches treat this behavior as a black box, relying on prompt engineering or fine tuning on user data. In this work, we adopt a mechanistic interpretability perspective and hypothesize the existence of a sparse set of Preference Heads, attention heads that encode user specific stylistic and topical preferences and exert a causal influence on generation. We introduce Differential Preference Steering (DPS), a training free framework that (1) identifies Preference Heads through causal masking analysis and (2) leverages them for controllable and interpretable personalization at inference time. DPS computes a Preference Contribution Score (PCS) for each attention head, directly measuring its causal impact on user aligned outputs. During decoding, we contrast model predictions with and without Preference Heads, amplifying the difference between personalized and generic logits to selectively strengthen preference aligned continuations. Experiments on widely used personalization benchmarks across multiple LLMs demonstrate consistent gains in personalization fidelity while preserving content coherence and low computational overhead. Beyond empirical improvements, DPS provides a mechanistic explanation of where and how personalization emerges within transformer architectures.

ACL 2026

Preference Heads in Large Language Models: A Mechanistic Framework for Interpretable Personalization

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EMNLP 2025

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The 64th Annual Meeting of the Association for Computational Linguistics (ACL 2026) will take place in San Diego, California, from July 2 - 7, 2026.

\textbf{P}arameter-\textbf{E}fficient \textbf{F}ine-\textbf{T}uning (\textbf{PEFT}) has become a popular alternative to \textbf{F}ull-Parameter \textbf{F}ine-\textbf{T}uning (\textbf{FFT}), achieving similar performance on many benchmarks with far lower computational and memory costs. Yet, its effectiveness on complex tasks such as reasoning and instruction-following remains unclear. In this work, we provide a theoretical and empirical comparison of PEFT and FFT in terms of representational capacity and robustness. We show that PEFT’s solution space is a strict subset of FFT’s and derive upper bounds revealing how its restricted parameterization limits expressiveness and increases vulnerability to perturbations. Experiments on 20 datasets and 11 adversarial test sets support these findings, indicating that while PEFT performs well on standard tasks, its weaknesses on complex and adversarial settings call for new directions beyond current PEFT paradigms.The source code is in the anonymous GitHub repository\footnote{https://anonymous.4open.science/r/PEFTEval-E2AC }.

Look Within or Beyond? A Theoretical Comparison Between Parameter-Efficient and Full Fine-Tuning

Measuring the **breadth** of a word’s meaning, or its spread across contexts, has become feasible with contextualized token embeddings. A word type can be represented as a cloud of token vectors, with dispersion-based statistics serving as proxies for contextual diversity (Nagata and Tanaka-Ishii, ACL2025). These measurements are useful for deciding appropriate sense distinctions when constructing thesauri and domain-specific dictionaries. However, when comparing the breadth of two word types, naive hypothesis testing on dispersion can be misleading: differences in semantic direction can masquerade as dispersion differences, inflating Type-I error and yielding ``statistically significant'' outcomes even when there is no true breadth difference. This is problematic because significance testing should distinguish genuine effects from incidental fluctuations in small-difference regimes. We propose a Householder-aligned permutation test to isolate dispersion differences from directional differences. Our method applies a single Householder reflection to align the mean directions of the two word types and then performs a permutation test on the aligned token clouds, yielding calibrated, non-parametric p-values. For practicality, we introduce a GPU-oriented implementation that batches permutations and linear algebra operations. **Empirically, our alignment reduced Type-I error by 32.5\% while preserving sensitivity to genuine breadth differences, and achieved a 23$\times$ speedup over the CPU baseline.**

Accurate and Efficient Statistical Testing for Word Semantic Breadth

Retrieval-augmented generation (RAG) plays a critical role in user-generated content (UGC) platforms, but its effectiveness critically depends on accurate query–document relevance assessment. Despite recent advances in applying large language models (LLMs) to relevance modeling, UGC platforms present unique challenges: 1) ambiguous user intent due to sparse user feedback in RAG scenarios, and 2) asymmetric relevance, where relevance is driven by localized answer-bearing content rather than global query–document similarity. To address these issues, we propose the Reinforced Reasoning model for Relevance Assessment (R³A), which decomposes relevance assessment into intent inference and evidence grounding. R³A leverages auxiliary high-clicked documents to infer latent query intent, and extracts verbatim evidence fragments to ground relevance decisions, reducing noise sensitivity and improving asymmetric relevance modeling. Experimental results demonstrate that R³A substantially outperforms strong baselines on offline benchmarks, while the distilled R³A-1.5B model achieves significant gains in large-scale online A/B testing, effectively balancing performance and practical deployability.

R³A: Reinforced Reasoning for Relevance Assessment for RAG in User-Generated Content Platforms

Accurate job grading and evaluation are essential for ensuring fair compensation in Human Resources (HR) planning. In this research, we propose to improve job evaluation by semi-automating a manual, time-consuming, and inconsistent process with text-based classification models. We address three prediction tasks: job title classification, grading, and compensation prediction. For job title classification, we fine-tune a RoBERTa model for classification and use Gemini to generate synthetic job descriptions for rare job titles. For grade and compensation prediction, we compare TF-IDF and transformer-based embeddings (DistilRoBERTa, MPNet, MiniLM) in combination with deep neural networks and tree-based models (Random Forest, XGBoost). We optimize all models using grid search with hyperparameter tuning and cross-validation. The results show that job title classification by RoBERTa with Gemini-generated descriptions works well with an accuracy of about 97%. In our regression experiments, our models get promising results: for grade prediction, a tuned TF-IDF + XGBoost model achieves a mean absolute error (MAE) of 0.185, and for annual salary prediction, MiniLM embeddings with XGBoost get an MAE of €1,587. These findings demonstrate that a semi-automated pipeline can enhance traditional manual processes by boosting consistency, speeding up HR workflows, and reducing biased assessments.

Enhancing Job Evaluation with Data Augmentation and Text Classification

Optimizing large language models for industrial sales requires balancing long-term commercial objectives (e.g., conversion rate) with immediate linguistic constraints such as fluency and compliance. Conventional reinforcement learning often merges these heterogeneous goals into a single reward, causing high-magnitude session-level rewards to overwhelm subtler turn-level signals, which leads to unstable training or reward hacking.
To address this issue, we propose **Dual-Horizon Credit Assignment (DuCA)**, a framework that disentangles optimization across time scales. Its core, **Horizon-Independent Advantage Normalization (HIAN)**, separately normalizes advantages from turn-level and session-level rewards before fusion, ensuring balanced gradient contributions from both immediate and long-term objectives to the policy update.
Extensive experiments with a high-fidelity user simulator show DuCA outperforms the state-of-the-art GRPO baseline, achieving a 6.82% relative improvement in conversion rate, reducing inter-sentence repetition by 82.28%, and lowering identity detection rate by 27.35%, indicating a substantial improvement for an industrial sales scenario that effectively balances the dual demands of strategic performance and naturalistic language generation.

Harmonizing Dense and Sparse Signals in Multi-turn RL: Dual-Horizon Credit Assignment for Industrial Sales Agents

Matching person names across heterogeneous records is a core challenge in entity resolution, especially within linguistically and culturally complex environments. Variations in naming conventions, inconsistent transliteration across scripts, and frequent data entry errors make it difficult to unify user identities, an essential requirement for Know Your Customer (KYC) compliance. While Large Language Models have shown promise in understanding natural language, they often struggle with the structured ambiguity present in such domain-specific settings. This paper introduces Structure-Guided Entity Resolution (SGER), a novel framework that fine-tunes an LLM through a two-phase curriculum. The model is first trained to parse the grammatical and semantic structure of personal names, then optimized for the downstream task of binary entity matching. We evaluate SGER in the challenging context of Indian identity data, one of the most linguistically diverse and noisy environments globally. SGER achieves 99.02% accuracy and an F1 of 0.994 on a held-out set of 50,000 real-world pairs, outperforming GPT-4o few-shot prompting and single-stage fine-tuning baselines. The system is fully deployed in production at a major fantasy sports platform, serving 250M+ users. Our results demonstrate that curriculum-guided training enables robust, high-precision entity resolution in real-world multilingual systems at scale.

Structure-Guided Entity Resolution: Fine-Tuning LLMs for Robust Name Matching in Complex Linguistic Contexts

Conversational news recommendation requires grounding each suggestion in a rapidly evolving article corpus while addressing implicit user intents that lack explicit retrievable keywords. To characterize this scenario, we identify 6 intent types from production dialogues: five are implicit and pose fundamental challenges to standard RAG pipelines, forming a critical retrieve-first bottleneck. To address these issues, we introduce intent-driven Semantic ID (SID) generation under a Generate-then-Match paradigm. With two-stage training that consists of multi-task SID alignment and GPT-4 Chain-of-Thought distillation, an LLM maps diverse intents to hierarchical SID prefixes, which are then fuzzy-matched to the current news pool to guarantee fully grounded recommendations. Profile-Aware Dual-Signal Reasoning (PADR) further enables cold-start users to obtain valid recommendations using only profiles. On a mainstream Chinese news platform, our 7B model achieves 0% hallucination and 12.4% L1 match in the 152K open-generation SID space ($4 \times$ random baseline). It matches GPT-4+Hybrid RAG on L1 while surpassing it on finer-grained metrics (L2 $2 \times$, Category +1.2pp) at $\sim 100 \times$ lower cost. Cold-start users, where existing baselines score 0%, achieve 18.0% L1 ($6 \times$ random), the highest among all user groups.

Intent-Driven Semantic ID Generation for Grounded Conversational News Recommendation

Entity extraction from spoken customer–agent conversations is increasingly driving automation in contact centers. In these settings, extraction errors can trigger incorrect system actions, including database updates, verification failures, and unintended workflow execution. While prior work has examined the impact of transcription noise and cross-turn reasoning, it has not systematically analyzed how entity-exchange phenomena themselves shape extraction performance.
We model conversational entity exchange along three orthogonal axes: Initiation (how an entity becomes relevant in the dialogue), Evolution (how commitment to an entity’s value develops or changes across turns), and Articulation (how the final committed value is expressed in surface form).
We evaluate 16 large language models on 6,387 real-world customer–agent conversations spanning 12 entity types across numeric, alphanumeric, temporal, and free-text categories. Performance varies by as much as 50–60% within the same model depending solely on the underlying entity-exchange phenomena. The most severe failures occur when entity values are revised during the interaction and the model must distinguish intermediate mentions from the final committed value. Even in the absence of revision, digit-by-digit and encoded expressions remain persistent sources of error.
Error-Aware prompting improves extraction across all three axes, yielding average gains of up to 6.4% across models. Together, this work provides a structured framework for benchmarking entity extraction in real-world deployments and isolating systematic failure modes grounded in conversational structure.

Entity Exchange in the Wild: A Diagnostic Study of LLM Based Real-World Conversational Entity Extraction

Knowledge Graphs (KGs) are the backbone of reliable industrial data strategies, yet verbalizing them with Large Language Models (LLMs) often leads to unacceptable risks for high-stakes applications, such as hallucinations or omitted relations. To enforce strict semantic fidelity in KG-to-text generation, we introduce a self-supervised round-trip pipeline. The system verbalizes KG triples into text and immediately attempts to reconstruct the original graph from that text; only verbalizations that enable perfect graph recovery are retained. This creates a closed feedback loop that guarantees the generated text is semantically equivalent to the source data. Experiments confirm that our automated round-trip consistency score correlates strongly with expert judgment, effectively acting as a scalable proxy for human review. Furthermore, we show that standard LLMs can bootstrap their own KG-extraction and generation capabilities by fine-tuning on this trusted synthetic data. Our approach yields significant improvements in triple-extraction accuracy and verbalization faithfulness without relying on costly manual annotation or massive teacher models, offering a practical path to deploying trustworthy, KG-grounded AI systems.

From Graph to Text and Back: Semantic Fidelity in Automated Industrial Knowledge Graphs

We present a deployed system that automates end-to-end customer support workflows inside an enterprise Business Process Management (BPM) platform. The approach is scalable in production and reaches selective automation within two weeks for a new process, leveraging supervision already generated at scale: structured per-case UI interaction traces and low-overhead copilot feedback, where operators either accept a suggestion or provide a correction. A staged deployment pipeline trains a next UI action policy, learns a critic from copilot feedback to calibrate abstention, and executes only high-confidence steps in the background while deferring uncertain decisions to operators and resuming from the updated UI state. This setup lets one operator supervise multiple concurrent sessions and be interrupted only when the system is uncertain. The system operates on a schema-driven view of the BPM interface and includes monitoring and safe fallbacks for production. In production, it automated 45% of sessions and reduced average handling time by 39% without degrading support quality level.

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