China

Text-to-image models are appealing for customizing visual advertisements and targeting specific populations. We investigate this potential by examining the demographic bias within ads for different ad topics, and the disparate level of persuasiveness (judged by models) of ads that are identical except for gender/race of the people portrayed. We also experiment with a technique to target ads for specific countries.

EMNLP 2025

The Face of Persuasion: Analyzing Bias and Generating Culture-Aware Ads

advertisement images

text-to-image generation

persuasion

bias

Promoted by the Brazilian Computer Society (SBC), the Brazilian Symposium on Multimedia and Web (WebMedia) is the main event of the theme in Brazil and an excellent opportunity for scientific and technical exchange among students, researchers and professionals in the areas of Multimedia, Hypermedia and Web. This year we will be celebrating to 26th edition of WebMedia, which will be held online from november 30th to December 4th .

Webmedia 2020’s programming includes:

– Technical sessions for the presentation of scientific papers
– National and international keynotes
– Panel with companies
– Workshops
– Short Courses
– Open community meetings

The topics of interest for submitting papers are:

– Web and Social Networks
– Multimedia
– Digital TV, Ubiquitous and Mobile Computing

Besides the main track, WebMedia 2020 will have in parallel the Tools and Applications Workshop, works Tools and Applications Workshop, the Workshop on Undergraduate Research Work and the Workshop The Future of Interactive.

The WebMedia 2020 organization is under the responsibility of the Programa de Pós-graduação Doutorado em Ciência da Computação – Associação UFMA/UFPI (DCCMAPI), do Programa de Pós-graduação em Ciência da Computação/ CCET (PPGCC), do Laboratory of Advanced Web Systems/UFMA (LAWS) e do Laboratório de Sistemas Multimídia/UFMA (TELEMÍDIA).).

#PartiuWebMedia2020 #WebMedia2020

WebMedia 2020

Promoted by the Brazilian Computer Society (SBC), the Brazilian Symposium on Multimedia and Web (WebMedia) is the main event of the theme in Brazil and an excellent opportunity for scientific and technical exchange among students, researchers and professionals in the areas of Multimedia, Hypermedia and Web.

poster

## Welcome!
"I am excited to welcome you to this year’s edition of the Conference on Empirical Methods in Natural Language Processing! Importantly, it marks the 30th edition of EMNLP. With over 8,000 submissions, more than 3,000 accepted papers, and thousands of attendees, we have come a long way from that first
workshop, which had 14 accepted papers. As the field looks ahead, Suzhou is the fitting location for celebrating this milestone: rooted in a long literary tradition, yet modern and forward-looking, and home to a large share of the NLP community."<br>

*Message from the General Chair, Dirk Hovy*





<br>

Celebrate 30 Years of EMNLP! 
EMNLP 2025 will be held in Suzhou, China from November 5th to November 9th, 2025.

Slang is a commonly used type of informal language that poses a daunting challenge to NLP systems. Recent advances in large language models (LLMs), however, have made the problem more approachable. While LLM agents are becoming more widely applied to intermediary tasks such as slang detection and slang interpretation, their generalizability and reliability are heavily dependent on whether these models have captured structural knowledge about slang that align well with human attested slang usages. To answer this question, we contribute a systematic comparison between human and machine-generated slang usages. Our evaluative framework focuses on three core aspects: 1) Characteristics of the usages that reflect systematic biases in how machines perceive slang, 2) Creativity reflected by both lexical coinages and word reuses employed by the slang usages, and 3) Informativeness of the slang usages when used as gold-standard examples for model distillation. By comparing human-attested slang usages from the Online Slang Dictionary (OSD) and slang generated by GPT-4o and Llama-3, we find significant biases in how LLMs perceive slang. Our results suggest that while LLMs have captured significant knowledge about the creative aspects of slang, such knowledge does not align with humans sufficiently to enable LLMs for extrapolative tasks such as linguistic analyses.

How do Language Models Generate Slang: A Systematic Comparison between Human and Machine-Generated Slang Usages

Training robust retriever and reranker models typically relies on large-scale retrieval datasets; for example, the BGE collection contains 1.6 million query-passage pairs sourced from various data sources. However, we find that certain datasets can negatively impact model effectivenesstextemdashpruning 8 out of 15 datasets from the BGE collection, which reduces the training set size by 2.35times , increases nDCG@10 on BEIR by 1.0 point. This motivates a deeper examination of training data quality, with a particular focus on "false negatives", where relevant passages are incorrectly labeled as irrelevant. We propose a simple, cost-effective approach using cascading LLM prompts to identify and relabel hard negatives. Experimental results show that relabeling false negatives with true positives improves both E5 (base) and Qwen2.5-7B embedding models by 0.7textemdash1.4 nDCG@10 on BEIR and by 1.7textemdash1.8 nDCG@10 on zero-shot AIR-Bench evaluation. Similar gains are observed for rerankers fine-tuned on the relabeled data, such as Qwen2.5-3B on BEIR. The reliability of the cascading design is further supported by human annotation results, where we find judgment by GPT-4o shows much higher agreement with humans than GPT-4o mini. All datasets and code will be released upon publication.

Hard Negatives, Hard Lessons: Revisiting Training Data Quality for Robust Information Retrieval with LLMs

Event argument extraction identifies arguments for predefined event roles in text. Traditional evaluations rely on exact match (EM), requiring predicted arguments to match annotated spans exactly. However, this approach fails for generative models like large language models (LLMs), which produce diverse yet semantically accurate responses. EM underestimates performance by disregarding valid variations, implicit arguments (unstated but inferable), and scattered arguments (distributed across a document). To bridge this gap, we introduce Reliable Evaluation framework for Generative event argument extraction (REGen), a framework that better aligns with human judgment. Across six datasets, REGen improves performance by an average of 23.93 F1 points over EM. Human validation further confirms REGen’s effectiveness, achieving 87.67% alignment with human assessments of argument correctness.

REGen: A Reliable Evaluation Framework for Generative Event Argument Extraction

The accurate trust assessment of large language models (LLMs), which can enable selective prediction and improve user confidence, is challenging due to the diverse multi-modal input paradigms. We propose textbfFunctionally textbfEquivalent textbfSampling for textbfTrust textbfAssessment (FESTA), an input sampling technique for multimodal models, which generates an uncertainty measure based on the equivalent and complementary input sampling. The sampling approach expands the input space to measure the consistency (through equivalent samples) and sensitivity (through complementary samples) properties of the model. These two uncertainty measures are combined to form the final FESTA estimate. Our approach only requires black-box access, and is unsupervised. The experiments are conducted with various off-the-shelf multi-modal LLMs, on visual and audio reasoning tasks. The proposed FESTA approach is shown to significantly improve (33.3% relative improvement for vision-LLMs and 29.6% relative improvement for audio-LLMs) the area-under-receiver-operating-curve (AUROC) metric on these reasoning tasks.

FESTA: Functionally Equivalent Sampling for Trust Assessment of Multimodal LLMs

There has been little systematic study on how dialectal differences affect toxicity detection by modern LLMs. Furthermore, although using LLMs as evaluators ("LLM-as-a-judge") is a growing research area, their sensitivity to dialectal nuances is still underexplored and requires more focused attention. In this paper, we address these gaps through a comprehensive toxicity evaluation of LLMs across diverse dialects. We create a multi-dialect dataset through synthetic transformations and human-assisted translations, covering 10 language clusters and 60 varieties. We then evaluate five LLMs on their ability to assess toxicity, measuring multilingual, dialectal, and LLM-human consistency. Our findings show that LLMs are sensitive to both dialectal shifts and low-resource multilingual variation, though the most persistent challenge remains aligning their predictions with human judgments.

Dialectal Toxicity Detection: Evaluating LLM-as-a-Judge Consistency Across Language Varieties

This paper introduces a novel method for testing the components of theories of (dialogue) coherence through utterance substitution. The method is described and then applied to Inference Anchoring Theory (IAT) in a large scale experimental study with 933 dialogue snippets and 87 annotators. IAT has been used for substantial corpus annotation and practical applications. To address the aim of finding out if and to what extent two aspects of IAT -- illocutionary acts and propositional relations -- contribute to dialogue coherence, we designed an experiment for systematically comparing the coherence ratings for several variants of short debate snippets. The comparison is between original human-human debate snippets, snippets generated with an IAT-compliant algorithm and snippets produced with ablated versions of the algorithm. This allows us to systematically compare snippets that have identical underlying structures as well as IAT-deficient structures with each other. We found that propositional relations do impact on dialogue coherence (at a statistically highly significant level) whereas we found no such effect for illocutionary act expression. This result suggests that fine-grained inferential relations impact on dialogue coherence, complementing the higher-level coherence structures of, for instance, Rhetorical Structure Theory.

Coherence of Argumentative Dialogue Snippets: A New Method for Large Scale Evaluation with an Application to Inference Anchoring Theory

Negation reasoning remains a challenge for large language models (LLMs), often causing incorrect interpretations of negated statements. In this study, we analyze various LLMs for their handling of negation and propose two genres of prompts Warning-based and Persona-based, which improve overall accuracy by up to 3.17% and distractor negation accuracy by up to 25.14% over most competitive baselines. Next, we assess the robustness of LLMs by reordering prompts while preserving meaning, observing instability linked to positional encoding schemes. Further, we introduce a negative token attention score (NTAS) to quantify attention to negation words. From the comprehensive analysis, we point out that within a specific LLM family, the performance of a model (measured using accuracy) correlates more with NTAS than with model size.

This is not a Disimprovement: Improving Negation Reasoning in Large Language Models via Prompt Engineering

Developing more data-efficient training approaches depends on a better understanding of inductive biases. In this work, we hypothesize that the structural information encoded in a transformer's attention matrices is key to acquiring syntax because attention captures relationships between words -- a crucial part of syntax. Under this hypothesis, we would expect that inductive biases targeting attention should selectively improve data-efficiency on syntactic benchmarks. We use knowledge distillation (KD) as a methodological lens to test this hypothesis, comparing conventional KD through output logits against KD through attention matrices. Using GPT-2 as our teacher model, we train student models on datasets ranging from 10K to 5M sentences and evaluate them on both syntactic benchmarks and general language modeling tasks. Surprisingly, we find that while logit-based KD drastically improves data-efficiency across all metrics, attention-based KD offers minimal benefits even for syntactic tasks. This suggests that logits already effectively supervise syntactic information, challenging assumptions about how syntax is represented in transformers and informing more targeted approaches to data-efficient training.

Evaluating distillation methods for data-efficient syntax learning

Large language models (LLMs) have been used to synthesize persuasive dialogues for studying persuasive behavior. However, existing approaches often suffer from issues such as stance oscillation and low informativeness. To address these challenges, we propose reinforced instructional prompting, a method that ensures speaker characteristics consistently guide all stages of dialogue generation. We further introduce multilingual prompting, which aligns language use with speakers’ native languages to better capture cultural nuances. Our experiments involving speakers from eight countries show that continually reinforcing speaker profiles and cultural context improves argument diversity, enhances informativeness, and stabilizes speaker stances. Moreover, our analysis of inter-group versus intra-group persuasion reveals that speakers engaging within their own cultural groups employ more varied persuasive strategies than in cross-cultural interactions. These findings underscore the importance of speaker and cultural awareness in LLM-based persuasion modeling and suggest new directions for developing more personalized, ethically grounded, and culturally adaptive LLM-generated dialogues.

Enhancing LLM-Based Persuasion Simulations with Cultural and Speaker-Specific Information

Large Language Models (LLMs) have shown impressive capabilities across various text generation tasks; however, their potential for simple yet essential text classification remains underexplored, as LLM pre-training tends to emphasize generation over classification. While LLMs with instruction tuning can transform classification into a generation task, they struggle to categorize nuanced texts. One such example is text revision, which involves nuanced changes between pairs of texts. While simply fine-tuning LLMs for revision classification seems plausible, it requires a large amount of revision annotations, which are expensive and scarce. To address this issue, we introduce a plug-and-play parameter-efficient fine-tuning (PEFT) framework, named IR-Tuning, which only fine-tunes a subset of important LLM layers while freezing those of redundant ones. IR-Tuning improves fine-tuning convergence, reduces memory consumption, and is effective for small corpora. Experiments suggest that our proposed method can surpass multiple PEFT baselines over diverse revisions.

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Next from EMNLP 2025

How do Language Models Generate Slang: A Systematic Comparison between Human and Machine-Generated Slang Usages

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