United States

We are exposed to much information trying to influence us, such as teaser messages, debates, politically framed news, and propaganda — all of which use persuasive language. With the recent interest in Large Language Models (LLMs), we study the ability of LLMs to produce persuasive text. As opposed to prior work which focuses on particular domains or types of persuasion, we conduct a general study across various domains to measure and benchmark to what degree LLMs produce persuasive language - both when explicitly instructed to rewrite text to be more or less persuasive and when only instructed to paraphrase. We construct the new dataset Persuasive-Pairs of pairs of a short text and its rewrite by an LLM to amplify or diminish persuasive language. We multi-annotate the pairs on a relative scale for persuasive language: a valuable resource in itself, and for training a regression model to score and benchmark persuasive language, including for new LLMs across domains. In our analysis, we find that different `personas&#39; in LLaMA3&#39;s system prompt change persuasive language substantially, even when only instructed to paraphrase.

NAACL 2025

Measuring and Benchmarking Large Language Models’ Capabilities to Generate Persuasive Language

persuasive language

benchmarking

The purpose of the AAAI conference is to promote research in artificial intelligence (AI) and scientific exchange among AI researchers, practitioners, scientists, and engineers in affiliated disciplines. 

AAAI 2021

We are exposed to much information trying to influence us, such as teaser messages, debates, politically framed news, and propaganda — all of which use persuasive language. With the recent interest in Large Language Models (LLMs), we study the ability of LLMs to produce persuasive text. As opposed to prior work which focuses on particular domains or types of persuasion, we conduct a general study across various domains to measure and benchmark to what degree LLMs produce persuasive language - both when explicitly instructed to rewrite text to be more or less persuasive and when only instructed to paraphrase. We construct the new dataset Persuasive-Pairs of pairs of a short text and its rewrite by an LLM to amplify or diminish persuasive language. We multi-annotate the pairs on a relative scale for persuasive language: a valuable resource in itself, and for training a regression model to score and benchmark persuasive language, including for new LLMs across domains. In our analysis, we find that different `personas' in LLaMA3's system prompt change persuasive language substantially, even when only instructed to paraphrase.

poster

### Welcome to 2025 Annual Conference of the Nations of the Americas Chapter of the Association for Computational Linguistics

Welcome to the 2025 meeting of the Nations of the Americas Chapter of the Association for Computational Linguistics! I am proud to help organize the first NAACL conference to carry the new name of our organization, one that emphasizes inclusion for all of the Americas. I am also pleased to welcome you to Albuquerque, New Mexico, a state whose unique blend of cultural influences will make for an excellent backdrop for NAACL 2025, especially with this year’s special theme on NLP in a Multicultural World. 
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*- Colin Cherry, Google, NAACL 2025 General Chair* 

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Welcome to 2025 Annual Conference of the Nations of the Americas Chapter of the Association for Computational Linguistics

Task-oriented Dialog systems (ToD) are essential in automating user interactions, but their complex design and dynamic nature make evaluation particularly challenging. Current evaluation methodologies heavily depend on human annotators, which can be inefficient, subjective, and expensive to scale. To advance the field, there is a pressing need for a reliable, scalable, and systematic evaluation framework that can provide comprehensive insights into ToD system performance. In this paper, we propose, AutoEval-TOD, an automated end-to-end evaluation framework using large language models (LLMs). Our framework first interacts with the ToD system and then assesses its performance across key dimensions by analyzing both the ToD's responses and internal states. We validate our approach by applying it to multiple ToD systems, highlighting its adaptability and potential for widespread use in both research and industrial settings.

AutoEval-ToD: Automated Evaluation of Task-oriented Dialog Systems

Cross-lingual knowledge transfer, especially between high- and low-resource languages, remains challenging in natural language processing (NLP). This study offers insights for improving cross-lingual NLP applications through the combination of parameter-efficient fine-tuning methods. We systematically explore strategies for enhancing cross-lingual transfer through the incorporation of language-specific and task-specific adapters and soft prompts. We present a detailed investigation of various combinations of these methods, exploring their efficiency across 16 languages, focusing on 10 mid- and low-resource languages. We further present to our knowledge the first use of soft prompts for language transfer, a technique we call soft language prompts. Our findings demonstrate that in contrast to claims of previous work, a combination of language and task adapters does not always work best; instead, combining a soft language prompt with a task adapter outperforms most configurations in many cases.

Soft Language Prompts for Language Transfer

The generative large language models (LLMs) are increasingly being used for data augmentation tasks, where text samples are LLM-paraphrased and then used for classifier fine-tuning. Previous studies have compared LLM-based augmentations with established augmentation techniques, but the results are contradictory: some report superiority of LLM-based augmentations, while other only marginal increases (and even decreases) in performance of downstream classifiers. A research that would confirm a clear cost-benefit advantage of LLMs over more established augmentation methods is largely missing. To study if (and when) is the LLM-based augmentation advantageous, we compared the effects of recent LLM augmentation methods with established ones on 6 datasets, 3 classifiers and 2 fine-tuning methods. We also varied the number of seeds and collected samples to better explore the downstream model accuracy space. Finally, we performed a cost-benefit analysis and show that LLM-based methods are worthy of deployment only when very small number of seeds is used. Moreover, in many cases, established methods lead to similar or better model accuracies.

LLMs vs Established Text Augmentation Techniques for Classification: When do the Benefits Outweight the Costs?

Quantizing large language models has become a standard way to reduce their memory and computational costs. Typically, existing methods focus on breaking down the problem into individual layer-wise sub-problems, and minimizing per-layer error, measured via various metrics. Yet, this approach currently lacks theoretical justification and the metrics employed may be sub-optimal. In this paper, we present a ''linearity theorem'' establishing a direct relationship between the layer-wise reconstruction error and the model perplexity increase due to quantization. This insight enables two novel applications: (1) a simple data-free LLM quantization method using Hadamard rotations and MSE-optimal grids, dubbed HIGGS, which outperforms all prior data-free approaches such as the extremely popular NF4 quantized format, and (2) an optimal solution to the problem of finding non-uniform per-layer quantization levels which match a given compression constraint, obtained by reduction to dynamic programming. On the practical side, we demonstrate improved accuracy-compression trade-offs on Llama-family models, advancing both data-free and non-uniform quantization for large language models.

HIGGS: Pushing the Limits of Large Language Model Quantization via the Linearity Theorem

The field of sign language translation (SLT) is still in its infancy, as evidenced by the low translation quality, even when using deep learn- ing approaches. Probably because of this, many common approaches in other machine learning fields have not been explored in sign language. Here, we focus on continual learning for mul- tilingual SLT. We experiment with three con- tinual learning methods and compare them to four more naive baseline and fine-tuning ap- proaches. We work with four sign languages (ASL, BSL, CSL and DGS) and three spo- ken languages (Chinese, English and German). Our results show that incremental fine-tuning is the best performing approach both in terms of translation quality and transfer capabilities, and that continual learning approaches are not yet fully competitive given the current SOTA in SLT.

Continual Learning in Multilingual Sign Language Translation

How can “weak teacher models” (Bowman et al., 2022) such as average human annotators or existing AI systems, effectively supervise LLMs to improve performance on hard reasoning tasks, especially those that challenge and requires expertise or daily practice from the teacher models? In this paper, we seek for empirical answers to this question by investigating various data-driven strategies that offer supervision data at different quality levels upon tasks of varying complexity. Two intuitive strategies emerge for teacher models to provide supervision during alignment training: 1) using lower-quality supervision from complete tasks that match the difficulty of the target reasoning tasks, and 2) leveraging higher-quality supervision from easier subtasks that are less challenging. Interestingly, we find that even when the outcome error rate for hard task supervision is high (e.g., 90%), training on such data can outperform perfectly correct supervision on easier subtasks on multiple hard math benchmarks. We further identify a more critical factor influencing training performance: step-wise error rates, which indicate the severity of errors in solutions. Specifically, training on hard task supervision with the same outcome error rates but disparate step-wise error rates can lead to a 30% accuracy gap on MATH benchmark. Our results also reveal that supplementing hard task supervision with the corresponding subtask supervision can yield notable performance improvements than simply combining rephrased hard full task supervision, suggesting new avenues for data augmentation. Data and code will be released upon acceptance.

Guiding Through Complexity: What Makes Good Supervision for Hard Reasoning Tasks?

Large language models (LLMs) are typically optimized for resource-rich languages like English, exacerbating the gap between high-resource and underrepresented languages. This work presents a detailed analysis of strategies for developing a model capable of following instructions in a low-resource language, specifically Basque, by focusing on three key stages: pre-training, instruction tuning, and alignment with human preferences. Our findings demonstrate that continual pre-training with a high-quality Basque corpus of around 600 million words improves natural language understanding (NLU) of the foundational model by over 12 points. Moreover, instruction tuning and human preference alignment using automatically translated datasets proved highly effective, resulting in a 24-point improvement in instruction-following performance. The resulting models, Llama-eus-8B and Llama-eus-8B-instruct, establish a new state-of-the-art for Basque in the sub-10B parameter category.

Pipeline Analysis for Developing Instruct LLMs in Low-Resource Languages: A Case Study on Basque

Large language models predominantly reflect Western cultures, largely due to the dominance of English-centric training data. This imbalance presents a significant challenge, as LLMs are increasingly used across diverse contexts without adequate evaluation of their cultural competence in non-English languages, including Persian. To address this gap, we introduce PerCul, a carefully constructed dataset designed to assess the sensitivity of LLMs toward Persian culture. PerCul features story-based, multiple-choice questions that capture culturally nuanced scenarios. Unlike existing benchmarks, PerCul is curated with input from native Persian annotators to ensure authenticity and to prevent the use of translation as a shortcut. We evaluate several state-of-the-art multilingual and Persian-specific LLMs, establishing a foundation for future research in cross-cultural NLP evaluation. Our experiments demonstrate a 11.3% gap between best closed source model and layperson baseline while the gap increases to 21.3% by using the best open-weight model. You can access the dataset from here: https://huggingface.co/datasets/teias-ai/percul

PerCul: A Story-Driven Cultural Evaluation of LLMs in Persian

In education, high-quality exams must cover broad specifications across diverse difficulty levels. However, balancing the tradeoff of selecting relevant test items while fulfilling exam specifications without bias is challenging when relying on an item base for exam construction. To address this limitation, we propose a new mixed integer programming re-ranking approach to improve relevance while mitigating bias on an industry-grade exam assembly platform. We evaluate our approach by comparing it against nine bias mitigation re-ranking methods in 225 experiments on a real-world benchmark data set from vocational education services. Experimental results demonstrate a 17% relevance improvement with a 9% bias reduction when integrating sequential optimization techniques with improved contextual relevance augmentation and scoring using a large language model. Our approach bridges information retrieval and exam assembly, enhancing the human-in-the-loop exam assembly process while promoting unbiased exam design

Mitigating Bias in Item Retrieval for Enhancing Exam Assembly in Vocational Education Services

Pretrained language models (PLMs) have revolutionized NLP but amplify linguistic inequities in multilingual applications. While prior studies focused on transformer architectures such as BERT, we evaluate large language models (LLMs) including Mistral, TowerInstruct, OpenHathi, Tamil-Llama, and Kan-Llama. Through rigorous testing across eight languages spanning high-resource (English, German, French, Italian, Spanish) and low-resource (Hindi, Tamil, Kannada) settings, we reveal systemic failures in preserving multilingual reliability and adaptability. Using paradigms like each language for itself' (ELFI) and each language for others' (ELFO), we highlight the inability of current LLMs to bridge linguistic divides. Even model merging fail to mitigate these gaps, exposing fundamental limitations. These findings emphasize the critical need for reimagining AI architectures to deliver true linguistic inclusivity and equitable performance across diverse languages.

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AutoEval-ToD: Automated Evaluation of Task-oriented Dialog Systems

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